WHAT IS THE CORPORATE IDENTITY OF A COMPANY?

Corporate identity - a well-selected meaning of permanent graphic and text elements, with which you can establish the affiliation of an item to a particular company. Thus, the corporate identity implies the design in one color scheme, one style of the company's products, its advertising, premises, employees' clothing, printing, etc.

Corporate identity of the company is a kind of identification mark in the market. In addition, it is a powerful marketing tool, contributing to the strengthening of its positive image in the eyes of customers and causing the trust of partners, forming a certain corporate image, increasing the effectiveness of ongoing promotional activities. We must not forget that by creating a corporate identity of the company, you make it recognizable to its customers and partners.

It is also worth noting that the development of corporate identity for the company in Minsk is the work of not one person, but a team of specialists - from copywriters to marketers, which allows you to create a really effective "product".

STAGES OF THE
CORPORATE IDENTITY CREATION

1
PREPARATION
The preliminary stage, at which the Statement of Work is issued and all the necessary information about the company's activity, the place it occupies in the market, the prospects of development and etc. is collected.
2
FORMATION OF THE STRATEGY
Formation of the strategy and its basic concept - analysis of the collected data, formation of the idea concerning the future corporate image, development of several variants of the action plan.
3
IDEA DEVELOPMENT
Here the main idea is chosen, which will be the basis for all elements of the corporate identity. It also includes the creation of a sound and memorable name of the company, its slogan. After that, all the developments are passed on to the customer for review and approval.
4
DESIGN SOLUTIONS
Here the development of the graphic embodiment of the chosen idea is carried out, the color scale is defined, the font and the type of information about the company is chosen.
5
LOGO CREATION
Creation of a logo is the following stage to which it is necessary to approach attentively and responsibly, in fact with its help the ideological credo of firm is embodied. More details about the development of corporate identity and logo can be found here.
6
ELEMENT DESIGN AND DEVELOPMENT
Creation and development of the basic carriers of corporate identity of the enterprise: visiting cards, envelopes, forms and other elements without which it is difficult to imagine the company activity.
7
Brandbook
The final stage of creating the corporate identity of the company is the brandbook, which is the main document for the further manufacture of various promotional products. This stage is not the main one, but it is recommended, that's why in the contract with the customer it is stipulated separately and can be executed only with his consent.
The sooner you decide to develop a corporate identity for your business,
THE FASTER YOUR BRAND WILL MAKE MONEY FOR YOU!

CORPORATE IDENTITY ELEMENTS

Branded logo
Фирменный стиль для очков
Фирменный слоган
Фирменный стиль для iphone
Фирменный стиль для бумаги
Фирменный стиль для бланка
Фирменный стиль для папки
Фирменная папка - текст
Фирменный стиль для конверта
Фирменный стиль для карандашей
фирменный конверт
Фирменный стиль для визиток
IN ADDITION TO THE BASIC ELEMENTS, THERE ARE ALSO ADDITIONAL ONES, THE DEVELOPMENT OF WHICH WE CAN ALSO OFFER TO OUR CUSTOMERS:
  • Branded printing (booklets, posters, packaging, including bags)
  • Souvenir corporate products, POS-materials
  • Multimedia presentation
  • Price lists
  • Development of corporate uniforms for employees
  • Branding of the company's vehicles
  • Design of retail sales outlets
  • Outdoor advertising

All these elements, both basic and additional, are important for the creation of the corporate identity of the company, as they allow it to consolidate its position in the market, to gain an advantage in competition for customers.

The cost of a business package of corporate identity of the company is from 1500 rubles. You can order the creation of a corporate identity or find out the cost of its development in any way convenient for you: by phone, skype or e-mail.

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