Corporate identity
What is the corporate identity of a company?
Branding Stages
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01PreparingThe preliminary stage, at which the terms of reference are issued and all the necessary information about the company's activities, its place in the market, development prospects, etc. is collected.
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02Strategy ShapingFormation of a strategy and its main concept — analysis of the collected data, formation of an idea regarding the future corporate image, development of several options for an action plan.
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03Idea IdeaHere comes the choice of the main idea, which will be the basis for all corporate identity elements. This also includes the creation of a sonorous and memorable name of the company, its slogan. After that, all developments are transferred to the customer for review and approval.
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04Design SolutionsHere, a graphical embodiment of the chosen idea is developed, the color scheme is determined, the font and type of presentation of information about the company are selected.
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05Creating a LogoCreating a logo is the next step, which should be approached carefully and responsibly, because it is with its help that the ideological credo of the company is embodied. You can learn more about developing a corporate identity and logo here.
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06Element Design and DevelopmentCreation and development of the main carriers of the company's corporate identity: business cards, envelopes, letterheads and other elements without which it is difficult to imagine the company's activities.
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07BrandbookThe final stage of creating a company's corporate identity is a brand book, which is the main document for the further production of various promotional products. This stage is not the main one, but it is recommended, therefore, in the contract with the customer, it is negotiated separately and can be performed only with his consent.
Branding Elements
Frequently asked Questions
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What information is needed to develop a corporate identity?
A prerequisite for the development of corporate identity is a well-filled brief, which the Customer receives before starting work. The more questions you fill out, the more accurately we can get to your needs. It is also desirable to provide more references (examples) of what you like. All this information is analyzed by our designers and develop a quality product.
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What elements are included in the development of corporate identity?
The list of elements is very long: all kinds of stationery (folders, envelopes, pencils, etc.), flyers and posters, clothing and transport branding. We can also always consider developing options for elements that are not included in our basic list of elements.
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Is there a discount if you order a logo and all corporate identity elements at the same time?
Yes, we always go towards our customers. The specific amount of the discount depends on the amount of work required and is always discussed during the preparation of documents.
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How is the corporate style approved?
If you already have a developed logo that you like and does not require modifications, then using one of the corporate identity elements (for example, a folder, notebook or business card) as an example, we create a company style concept based on the logo concept. Next, we present the resulting concept to the Customer.
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If you have your own concept, will you use it in your work?
Yes, the Customer\'s ideas are always accepted. But more often than not, such concepts require detailed elaboration. And after the work of the designer, the Customer in 99% of cases gets exactly what he wants.
